-
Mars Inc
- Chef de Produit Levant
2012 - maintenant
-
L'Oreal
- Chef de Produit Levant, Division Produits Grand Public
PARIS
2010 - 2012
- Planned and executed widespread distribution initiative to introduce makeup into the Key Accounts channel and develop the Pharmacy channel in Lebanon
- Portfolio management: Organized and planned 2012 catalog for efficient and strategic consumer product offering.
- Managed the brand business drivers and budget (POSM, media, promotion)
- Planned and executed the brand expansion into the Levant countries, Iraq and Syria, in terms of local portfolio, local strategy, and local consumer studies
- Conducted consumer and market research studies to monitor competition, and align brand strategy and objectives
- Implement new product launches and strive to maintain growth on pillar products
- Propose and implement promotional and trade marketing plan for products
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Johnson&Johnson
- Assistante Chef de Produit RoC, Marketing Développement
New Brunswick
2009 - 2009
- New projects development (consumer groups, competition & market analysis, concept writing)
- New products development (R&D, industrial, packaging, creative agencies)
- International Communication development (print & TV)
- Qualitative (consumer closeness) and Quantitative analysis (panels & databases)
- Interface with all international subsidiaries
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Henkel France
- Assistante Chef de Produit Schwarzkopf, Marketing Operationnel
Düsseldorf
2009 - 2009
- Market, brand and competitor Analysis
- Operational management: all aspects of forecasting, stock management, and tracking launch performances
- Strategy creation and implementation for new product launches
- Media plan construction and management
- Budget management (for the promotions/media/point-of-sales)
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L'Occitane en Provence
- Force de vente
Manosque
2008 - 2008
-
Zawya
- Senior Research Analyst
2006 - 2007
