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Spironess US
- US Operations
2015 - maintenant
Develop Spironess US to bring the Spironess respiratory conditioning program to English speaking countries and mentor Spironess Master Trainers
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BREAK4HEALTH, LLC
- CEO & Managing Partner
2012 - 2015
Conceptualized the brand and services. In charge of sales, marketing and operations. Created all intellectual
property - website, training materials, marketing materials, etc. Developed business model around the
bioDensity, Power Plate and Hyperbaric Chamber technologies as a viable model to recondition and
therapeutically repair bone, muscle, joints and nerves. Launched IRB study for 40 MS clients to prove
protocol is an effective therapy for populations with auto-immune disease. In the process of launching a
brand expansion through the licensing of Break4Health and creation of mini B4H locations at CVS locations
mid-2015. Increased revenues 2000% from 2013 - 2014.
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PURE VIBES FITNESS
- Consultant & Club Director
2008 - 2009
Responsible for creating brand and launch of Power Plate facility. Scope of project included creating: a
direction and vision of brand, all SOP's and training materials for all employees as well as innovative
revenue streams not typically found in traditional health/wellness facilities. Most importantly created a viable
Power Plate model to bridge the technology, client and fitness professional.
...continued...
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HOLMES PLACE
- Consultant & Club Director
2007 - 2008
Responsible for creating brand direction of upscale gym undergoing transition from Holmes Place US to a
new identity (future name to be determined) under the parent company Bally Total Fitness. Scope of project
includes creating: a direction and vision of future brand, creating a turn key sustainable brand that can
eventually be expanded to a national upscale brand, all SOP's and training materials for all departments as
well as innovative revenue streams not typically found in traditional health/wellness facilities.
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BALLY TOTAL FITNESS
- Regional Field Marketing Director - Midwest
2007 - 2007
Facilitate company objectives through grassroots marketing. Oversee 80 clubs and four Field Marketing
Managers in the Midwest region (Minnesota, Wisconsin, Illinois, Michigan, Ohio, Indiana, and
Pennsylvania). Responsible for management of $1,000,000 marketing budget, evaluate programming spend,
establish new local initiatives, staff development, and implementation of key company initiatives.
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Daywaneti
- Co-propriétaire
2007 - maintenant
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Crunch Fitness
- Regional Director of Sales & Operations
2006 - 2006
Acquired Crunch Fitness facility.(Note: Bally sold Crunch to AGT in
Spearhead grand opening of new club. Managed and directed up to 6 fitness clubs including Gorilla Sports,
Bally Sports Clubs, and Crunch Beach Club. Within six months, assumed additional concurrent
responsibility as Director of Sales for the entire Chicago region. Directed, motivated, trained and developed
50 to 60 club management staff. Reduced operating costs by 20% and increased profitability by 20 over prior
year.
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DAYWANETI,LLC
- Founder
2005 - maintenant
Our goal is to help companies understand the nuances of the fitness and healthcare industry in creating sustainable business models. We believe that current business practices need to shift in order to be more compatible with the changes in the world and the advances in medicine. We believe in reconnecting the consumer with this industry so that consumers not only live longer but have a better quality of life.
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AGT CRUNCH FITNESS
- Executive Consultant & Consultant
2005 - 2007
Serve as ``right hand'' to COO, SVP, CFO and CIO in developing strategies to impact and improve
profitability for San Francisco fitness facilities acquired by AGT. Hired to transition (2) Gorilla Sports
facilities and (2) Bally facilities into Crunch Fitness club within San Francisco market.
Provide strategic leadership and insight regarding operating systems, troubleshooting, and all facets of
regional training at the corporate and club level. Develop operations systems to merge existing companies.
Analyze operational gaps and create action plans to meet critical business needs. Hire, train and supervise
regional and club management staff of 50; provide additional leadership to San Francisco sales staff of 20.
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Bally Total Fitness
- Director of Sales and Operations
2001 - 2004
Promoted from Gorilla Sports to assume leadership over multiple brands and locations within newly
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GORILLA SPORTS
- Area Manager & General Manager
2000 - 2001
Promoted from manager to multi-unit leadership role that encompassed management of two Chicago
locations, along with accountability for marketing and branding function for newly acquired division of Bally
Fitness. Oversaw budgeting and P&L; formulated annual business plans. Supervised staff of 60 employees.
In General Management role supervised Lincoln Park location; challenged to develop operating systems to
improve customer service using interface with Bally systems. Instructed various classes including boxing,
spin, rebounding, weightlifting and resist-a-ball.
