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Samir NEDJRAOUI

ALGER

En résumé

Young, dynamic, motivated, trilingual marketer, eager to contribute to projects developments.

Specialties
B2B, FMCG, SAP SuperUser, Container Business, Supply Chain, Quarry & Excavation

Mes compétences :
Marketing Strategy
Mix Marketing
Brand Development
Business development
Business planning
Logistique

Entreprises

  • MSD - Multi Channel Marketing Manager

    2014 - maintenant -Developing and implementing new innovative ways of communicating with customers through digital channels;

    -Segmenting the market from a digital channel perspective and implement digital market activities;

    -Reviewing the national and international development within the medical area and design future communication with customers within the Algerian health care system;

    -Together with the brand team, integrating the Multi-Channel Marketing strategy for chosen products;

    -Evaluating and implementing global digital initiatives;

    - Acting as the organization´s representative in community projects and other public or social gatherings.

  • Henkel - Senior Brand Manager - Leading Premium

    Düsseldorf 2012 - 2014 Project Management:
    - Project leader of a project team (industrial, supply chain, R&D, purchasing, etc.)

    Finance :
    - Responsible of the P&L elaboration/results

    Product :
    - Manage the Leading Premium Brand Le Chat
    - Responsible of the marketing budget
    - Mix Marketing
    - Marketing Plan Elaboration
    - Contribute in the development of the marketing calendar and ensure alignment with brand objectives
    - Review Range Architecture (Main Brand + Brand Extensions)
    - Brand vision
    - Review current packaging and upgrade as per the brand vision
    - Forecasting

    Pricing:
    - Responsible of the pricing strategy of the Brand

    Communication:
    - Develop the media plan (in coordination with MEDIA & PR)
    - Development of thematic events Creative concepts (Review Creative, Copy and production of TV ads & Radio)
    - Development and production of all brand communication materials ATL & BTL (TVC, Radio, trade briefs, POS, catalogues, etc)

    Market Research:
    - Lead all research projects, Ad- Hoc researches (Brand image, customer satisfaction, customer segmentation, stores shopper demographics etc)
    - Brand Health & Communication Tracker (development and analysis)
    - Understand shopper behavior and drive category insights and merchandising improvements

    Distribution:
    - Contribute in developping the Market structure
    - Optimizing the merchandising

  • Bergerat Monnoyeur Algérie - Caterpillar - Caterpillar Brand Manager

    2010 - 2012 • Product Specialist for Caterpillar Machines (Quarry, Excavation, Paving & Waste)
    • Marketing strategy elaboration
    • Pricing
    • Training & Motivating Sales force,
    • Market Intelligence & Research
    • Sales and Market Forecasting on SAP
    • Regular negotiations with the manufacturer Caterpillar.

  • Maersk - Senior Operations & SAP Superuser

    Boulogne-Billancourt 2008 - 2010 • Cost Controller for all Algerian Maersk’s Offices
    • FACT RTP LINER SUPERUSER (SAP TECHNOLOGY): responsible of the implementation of a new system FACT (cost control system) in Algeria.

  • Maersk - Sales Executive

    Boulogne-Billancourt 2008 - 2008 • Sourcing and prospecting new customers
    • Maintain and develop current customer’s portfolio
    • Ensure that freight rates and addons are priced according to tariff or Maersk’s commercial guidelines and KPIs following.

  • Maersk - Branch Manager Interim Skikda & Annaba

    Boulogne-Billancourt 2008 - 2008 • Branch Manager Interim (coordination of Customer Service, Sales, KPIs following, Operations and Administration departments of both agencies)
    • Responsible of Import Capacity for all Algerian ports

  • Maersk - Operations Assistant

    Boulogne-Billancourt 2007 - 2008 • Equipment Management (Positioning; system updates; KPIs following),
    • Vessels Management (follow up vessel’s schedule integrity),
    • Cost Controller

  • Maersk - Customer Service Agent

    Boulogne-Billancourt 2006 - 2007 • In charge of the back office (Customs Manifest Preparation; Data Quality, Export Customer Service and Documentation; KPIs following)
    • Responsible of Import Capacity for all Algerian ports (from last transhipment port to final destination).

Formations

  • Maersk International Shipping Education (MISE) (Copenhague)

    Copenhague 2006 - 2008

  • Université Bordeaux 4 Montesquieu

    Bordeaux 2004 - 2005 Master 1

  • Institut National De Commerce (INC), Alger (Alger)

    Alger 1999 - 2003 Licence en Sciences Commerciales

    Marketing

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